Friday, November 16, 2012

Up and Snapping!


The Hillsdale Furniture in-house photography studio is complete! We wrote about the start of the project here (http://hillsdalefurn.blogspot.com/2012/09/after-nearly-two-decades-in-business.html), and after a few months of construction and finishing touches, we’re ready to go. In fact, we've been snapping our own product shots for a few weeks now, and we couldn't be more thrilled about the development. 

Our studio being prepped for
 shooting a new bar set
Here’s a Cliff’s Notes-version of how we did it: The Hillsdale team had 9’ high moveable walls built by a local contractor. They were then placed on casters and were designed so that both sides can be used; all we need to do is spin them around our 20’x20’ studio space. One side has a hanger system to let us use interchangeable chair rail/moulding panels and the other side is plain paint with a baseboard attached. We have several window sections, as well as a bookcase, a French door unit and a pass-thru section to give us a look into a second “room,” allowing us to give our customers a better feel for what the pieces will look like in their actual homes. 

Cheers to you John!
More importantly though, here’s the man who’s taking charge—professional photographer and newest member of the Hillsdale team, John Rott. Save for a six-year break as a studio photographer, his career has mostly been spent as a photojournalist for newspapers. John joined the team after more than a dozen years working at the Louisville Courier-Journal newspaper.  
The final shot of the Bardstown Bar Set.
We’re excited to have John on board, and we can’t wait to see how our visual portfolio develops as a result. Check out our website, Facebook and Pinterest boards to get your first looks at our new photography! 



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